Hauv peb lub hlis twg ntawm lub xyoo no, cov neeg siv thoob plaws ntiaj teb tau siv tag nrho ntau dua 180 billion teev siv cov ntawv thov mobile (25% xyoo-rau-xyoo nce) thiab siv $ 28 billion rau lawv (kwv yees li 639,5 billion crowns), uas yog qhov thib tsib xyoo-rau-xyoo nce ntxiv. Tus mob coronavirus pandemic tau pab txhawb rau cov lej sau tseg. Qhov no tau tshaj tawm los ntawm mobile data analytics tuam txhab App Annie.
Daim ntawv thov siv ntau tshaj plaws nyob rau lub sijhawm nug yog Facebook, ua raws li cov ntawv thov uas poob hauv nws - WhatsApp, Messenger thiab Instagram. Lawv tau ua raws li Amazon, Twitter, Netflix, Spotify thiab TikTok. TikTok cov lus qhia virtual tau ua rau nws thib ob uas tau txais txiaj ntsig zoo tshaj plaws uas tsis yog kev ua si app.
Feem ntau ntawm $ 28 nphom - $ 18 nphom lossis kwv yees li 64% - tau siv los ntawm cov neeg siv ntawm cov apps hauv App Store (nce 20% xyoo-rau-xyoo), thiab $ 10 nphom hauv Google Play khw (nce 35% xyoo-rau- xyoo).
Cov duab thaij duab
Koj tuaj yeem txaus siab rau
Cov neeg siv rub tawm tag nrho ntawm 33 billion tshiab apps hauv peb lub hlis twg, feem ntau ntawm cov - 25 billion - los ntawm Google Store (nce 10% xyoo dhau los) thiab tsuas yog qis dua 9 billion los ntawm Apple Store (nce 20% ). App Annie sau tseg tias qee tus lej raug sib npaug thiab tsis suav nrog cov khw muag khoom thib peb.
Qhov zoo siab, kev rub tawm los ntawm Google Play tau sib npaug - 45% ntawm lawv yog kev ua si, 55% lwm daim ntawv thov, thaum nyob hauv App Store, games suav tsuas yog tsawg dua 30% ntawm kev rub tawm. Txawm li cas los xij, kev ua si tau nyob deb ntawm cov txiaj ntsig zoo tshaj plaws ntawm ob lub platform - lawv suav txog 80% ntawm cov nyiaj tau los ntawm Google Play, 65% ntawm App Store.
