Analytical tuam txhab Counterpoint Research luam tawm lus hais txog qhov hwm smartphone lag luam rau xyoo tas los. Raws li nws, txawm hais tias thoob ntiaj teb kev muag khoom hauv xov tooj poob los ntawm 12% xyoo-rau-xyoo, lawv tau nce los ntawm 1% hauv ntu nqi. Qhov sib faib ntawm cov xov tooj kim kim hauv ntiaj teb kev lag luam hais txog kev muag khoom xyoo tas los yog qhov tsis tau muaj dua 55%.
Hauv lwm lo lus, cov tuam txhab muag muag tsawg dua cov peev nyiaj thiab cov xov tooj nruab nrab ntau dua li yav dhau los, thiab cov xov tooj nrog tus nqi ntawm $ 600 thiab nce yog muag zoo li cov dev kub. Ntu ntawm cov xov tooj hwm nrog tus nqi ntawm $ 13 (txog CZK 400) thiab siab dua tau nce siab tshaj plaws hauv 2022, los ntawm 1% xyoo-rau-xyoo.
Cov duab thaij duab
Raws li Counterpoint, muaj ntau qhov laj thawj rau qhov kev loj hlob no. Txawm hais tias kev lag luam tsis zoo xyoo tas los, cov neeg siv khoom muaj txiaj ntsig tau tiv thaiv kev lag luam macroeconomic ntau dua li cov neeg siv khoom qis. Yog li ntawd, kev muag khoom hauv kev ua lag luam hwm tau nce thaum muag khoom hauv qis thiab nruab nrab qis. Raws li cov xov tooj smartphones ua lub luag haujlwm tseem ceeb hauv tib neeg lub neej, cov neeg siv khoom tau npaj siv ntau dua ntawm lawv cov khoom siv thiab khaws lawv ntev dua.
Lwm qhov tseem ceeb ntawm kev loj hlob yog qhov "premiumization" sib txawv thoob plaws cheeb tsam. Kev thov hauv ntu nqi yog tsav los ntawm cov neeg siv khoom txhim kho lawv cov khoom siv tshiab. Kev kho dua tshiab tau pom tseeb tsis yog hauv cov khw tsim khoom xws li North America, tab sis kuj tseem nyob hauv kev lag luam tawm tshiab, qhov twg cov neeg siv khoom nrog lawv cov cuab yeej thib peb lossis plaub tau pib nkag mus rau lub lag luam hwm.
Koj tuaj yeem txaus siab rau
Nyob rau hauv cov nqe lus ntawm ib tug neeg hom, tus hwm smartphone ntu ib zaug dua txiav txim lub roost xyoo tas los Apple, uas tau sau ib lub xyoo-rau-xyoo kev loj hlob ntawm 6% nyob rau hauv nws thiab nws feem yog 75%. Qhov thib ob nyob rau hauv kev txiav txim yog Samsung, uas tau tshaj tawm ib xyoos-rau-xyoo txo ntawm 5% thiab uas tuav ib feem ntawm 16%. Hauv qhov thib peb yog Huawei nrog ib feem ntawm 3% (xyoo-rau-xyoo txo ntawm 44%), Xiaomi yog nyob rau hauv plaub qhov chaw nrog ib feem ntawm 1% (xyoo-rau-xyoo txo ntawm 40%) thiab sab saum toj tsib loj tshaj plaws. Cov neeg ua si hauv daim teb no tau sib sau ua ke los ntawm Honour, uas nws feem yog tib yam li Xiaomi , tab sis qhov twg, tsis zoo li nws, tau sau tseg xyoo-rau-xyoo kev loj hlob ntawm 110%.
Koj tuaj yeem yuav cov smartphones zoo tshaj plaws thiab kim tshaj plaws ntawm no
